Stock photography pricing is a complex issue, and depends on several variables.
Images are filed at an agency that negotiates licensing fees on the photographer's behalf in exchange for a percentage, or in some cases, owns the images outright.
Stock photography pricing is determined by the size of audience or readership, how long the image is to be used, country or region where the images will be used and whether royalties are due to the image creator or owner. Often, an image can be licensed for less than $200. The client may, however, request "exclusive" rights, preventing other customers from using the same image for a specified length of time or in the same industry, which has different pricing.
With rights managed stock photography, an individual licensing agreement is negotiated for each use. Royalty free stock photography offers a photo buyer the ability to use an image in an unlimited number of ways for a single license fee. However with royalty free licensing there is no option for getting exclusive usage rights. In addition, depending on the buyer's requirements for an image, it can often be cheaper to purchase the Rights Managed version instead of a royalty free photo.
Some stock photography sites offer low-resolution photography free for the purpose of preparing advertising comps to demonstrate a design. If the advertiser decides to use the image, the rights to use the high-resolution image then can be negotiated.
Professional stock photographers place their images with one or more stock agencies on a contractual basis, with a defined commission basis and for a specified contract term. Some photographers fund their own photo shoots, or develop imagery in cooperation with an agency, while others submit photographs originally produced as part of editorial (magazine) or commercial assignments.
Our Stock Photography Services
The DW Stock Picture Library is one of Australia's leading stock photograph galleries. Over the last four years the photo library has built up a rich resource of over 200,000 high quality stock images. We represent some of Australia's leading photographers as well as many great international stock agencies.
Our Categories page will show you some of the subjects that we
carry stock photographs of. Aside from our large selection of photographs still waiting to be
loaded on our site, we have enormous coverage of Australian animals
(Kangaroos, Koalas, Insects, Marine life etc.), Australian landscapes and
cities (Deserts, Mountains, National Parks, Beaches, Mood Scenes,
Rainforests) and Travel images covering most countries of the world. Lastly, our people images are natural and not staged.
Combined with this wonderful collection of great stock images covering the widest range of topics, the library is the only one in Australia to also offer
you the freelance services of researchers with extensive knowledge of picture
& text researching, photo-editing and rights & permission clearance. In other
words, if the images you are seeking are not in our files, we will locate them
for you, clear the necessary rights, document all images and finalise the project
on your behalf.
We can assist you in creating and establishing your own
in-house photographic collection, resulting in an efficient filing system where
previously inaccessible images can be easily retrieved and utilised for your in-house
To view samples of projects we have been involved with and for
further information on these and the other services we have to offer, please go
to our portfolio.
Our office hours are 9.00 a.m. to 5.30 p.m., Monday to
Friday. Telephone or email your picture request. Images can be sent
via email or cd.
Just use the IMAGE SEARCH box at the top right of this page to get started.